Marketing

Marketing Program

My primary responsibility is to create a perception of great home that becomes the reality and expectation of the potential home buyer. Creating that impressive perception becomes the key. It requires effective marketing strategies that draw the affluent home buyer. That means every potential customer contact – from online listing, advertisements, listing flyers, brochures, direct mail contact – must communicate your home aimed to entice the potential right buyer.

When we serve your home, we take is very serious as we are selling our own home.

Price Right

The best marketing strategy ever invented is called “price it right.” The thought of pricing it high and expecting a buyer to “make an offer” is a myth. Pricing it high is a barrier to the prospective buyer seeing the property at all. We will provide a complete CMA for you to analysis your home value and finally determine the Right Price.

Hire a Photo Pro

Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. My job is to make sure to hire a professional photographer (preferably with experience photographing homes and architecture).

Your home will look stunning beautiful with the help of Photo Pro.

Create a Virtual Tour

Time is precious, including yours and the potential buyers. These buyers want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.

As your listing agent, we will setup a Great Virtual tour so the buyer will understand better about the home. Of course, the outstanding features will be shown on first priority.

Use Video To Tell The Story

Most clients want a video but not all agents provide them. A video can do more than just show off the house, it can also showcase the neighborhood and local features. Now with Facebook live and YouTube video there are additional ways to create an in-the-moment experience of the home and the neighborhood. We will create a story telling video that make the potential touch.

Make Your Home Mobile-Friendly

Assure that our listing will be found in the mobile friendly way yet to be presented in awesome ways.

Online Marketing
 & Advertisements

To maximize the exposure of your property online, we aggressively advertise via local and global networks to get the most impressions for your listing. This includes showcase and advertising your listing on various websites (local and abroad) which are available in multiple languages so they are catered to the corresponding global audiences. A few of the local websites include:

Professional Staging (free staging for clients *)

Sellers have mixed feelings about staging. On the one hand, they want the best price possible for their home. On the other, they think their home is beautiful as is. It is often left to the real estate agent to help them understand that the best way to market their listing is to remove the things that make it their home and add the things that turn it into a buyer’s home.

Simply put: Homes look their best when they are staged.

Staged homes are also depersonalized, which is important because buyers don’t want to feel like they’re purchasing somebody else’s home. They want it to feel as though it’s theirs.

Therefore, a well-staged home typically has a better chance of selling at a higher price than one that hasn’t been staged.

Before staging:

After staging:

I am owning a staging company called Defined Home Staging Inc. for our value clients.

Open Houses

Homeowners may or may not be accept the idea of open houses, and we respect our clients’ wishes all the way. If you wish to have open houses, we’ll be sure to schedule them that fits your availability. By arranging for all potential buyers to visit your home during a set time, we eliminate the hassle for you so you only have to prepare your house once!

Not only so, we will tailor the open house session and decor to match that of your property’s style. It’s all about bringing out the feel and atmosphere of your home that’s most inviting and suitable for potential buyers.

Print Brochures

Postcard